Ingls Bsico - Formas Comparativas en Ingls

Ingls Bsico - Formas Comparativas en Ingls Nosotros usamos la forma comparativa y superlativa para comparar y contrastar diferentes objetos en inglà ©s. Use la forma comparativa para mostrar la diferencia entre dos objetos. Ejemplos: New York is more exciting than Seattle. Use la forma superlativa cuando se refiera a tres o ms objetos para mostrar cul objeto est sobre todo lo dems en algo. Ejemplos: New York is the most exciting city in the USA. A continuacià ³n se muestra cà ³mo construir la forma comparativa en inglà ©s. Observe en las oraciones de ejemplo que usamos than para comparar dos objetos: Adjetivos de Una Sà ­laba Agregue -er al final del adjetivo (Nota: duplique la consonante final si es precedida por una vocal) remueva la y del adjetivo y aà ±ada ier Ejemplos: cheap - cheaper / hot - hotter / high - higher Ejemplos: Yesterday was hotter than today.This book is cheaper than that book. Adjetivos de Dos Sà ­labas Terminados en -y Ejemplos: happy - happier / funny - funnier Ejemplos: I am happier than you.That joke was funnier than his joke. Adjetivos de Dos, Tres o Ms Sà ­labas Ponga more antes del adjetivo. Ejemplos: interesting - more interesting / difficult - more difficult Ejemplos: London is more expensive than Madrid.This test is more difficult than the last test. EXCEPCIONES IMPORTANTES Existen algunas excepciones importantes a estas reglas. A continuacià ³n hay dos de las excepciones ms importantes: good good - adjective better - comparative Ejemplos: This book is better than that one.I am better at tennis than my sister. bad bad - adjective worse - comparative Ejemplos: His French is worse than mine.His singing is worse than Toms. Pruebe su conocimiento con esta breve prueba.

the sexual response cycle Essay examples

the sexual response cycle Essay examples the sexual response cycle Essay examples The Sexual Response Cycle After reviewing the sexual response cycle in Psychology and the Challenges of Life I learned that the sexual response cycle is what the body naturally goes through during sexual intercourse. I also learned that there are four phases to the sexual response cycle. These four phases are the excitement phase, the plateau phase, the orgasmic phase, and the resolution phase. Men and women, since we have different sexual organs, have different reactions to each phase. We also have some reactions that are the same, that will be explained later. The excitement phase is the first of the four phases, and it is where all the foreplay happens. Kissing and fondling your partner gets them aroused and â€Å"excited† for the sex that follows. The commonalities for both men and women in the excitement phase are swelling of the genital tissues caused by the blood vessels swelling near the genital areas. Heart rate, muscle tension and blood pressure increases, and the n ipples may become hard and erect. Men’s reactions to the excitement phase are the blood vessels in the penis swell enlarging the penis and results in an erection. The testes elevate and the skin on the scrotum tenses up and thickens. The testes also swell to nearly twice there normal size during the sexual response cycle. Women’s reactions to the excitement phase are swelling of the vaginal tissue, clitoris, and the area surrounding the opening of the vagina, including the vaginal lips. Vaginal lubrication or secretions will appear. The inner two-thirds of the vagina expand and the vaginal walls thicken and turn a deeper color. The plateau phase is the second phase of the sexual response cycle, and is where the couple becomes comfortable with the sexual interaction, both for their own pleasure as well as pleasuring each other. The commonalities of both men and women in the plateau phase are swelling increases due to more blood in the genital area, and heart rate, musc le tension, and blood pressure continue to increase. Men’s reaction to the plateau phase are the tip of the penis turns a deep reddish-purple, the testes become completely elevated, and droplets of semen may be releases from the opening at the end of the penis just before ejaculation. Women’s reactions to the plateau phase are the inner two-thirds of the vagina fully expand, the outer third of the vagina thickens, the clitoris retracts behind its hood, and the uterus elevates and increases in size. The orgasmic phase is the third phase of the sexual response cycle, and the name mostly gives this away. This is the phase where men and women actually have orgasms. I think that this is most people’s favorite phase of the sexual response cycle. During the orgasmic phase both men and women release sexual tension and produce intense feelings of pleasure, muscle spasms occur throughout the body, and heart rate and breathing rate reach a peak. Men’s reactions to t he orgasmic phase are sensations of oncoming ejaculation lasting two to three seconds preceding the ejaculatory reflex, and orgasmic contractions propel semen through the penis and out of the body, often times into the vagina of the female partner. A woman’s reaction to the orgasmic phase is the muscles surrounding the vagina have contractions. The resolution phase is fourth phase of the sexual response cycle, and is more or less a resting break. For both men and women, if neither partner engages in anymore sexual stimulation muscle tension relaxes and blood vessel swelling decreases and the body will slowly return to the pre-aroused state. For men they have a refractory period in which they become physiologically incapable of achieving another orgasm or ejaculation for a period of time. For adolescent men this period of time can be a few minutes, but for men fifty years old and older this period of time may last hours or even an entire day, it all depends on the man himself . Unlike men, women do not have this

Define JCAHO Essay Example | Topics and Well Written Essays - 500 words

Define JCAHO - Essay Example The commission has no connection with government regulatory agencies. The joint commission cannot penalize any health organization for not meeting its set standards as it has no legal powers. Any health care organization that needs the commission’s accreditation undergoes a three year survey. After completion, the findings confidentiality has to be ensured (Brennan, 1991). However, the commission provides accreditation decision, award date and suggestions for improvement. This paper will look at the importance of the organization in the healthcare sector. JCAHO accredited organizations operate under set rules and regulations by the commission. They are required to recruit well trained members of staff. The staff members must be able to communicate and coordinate especially during emergencies. The organizations should not be understaffed as this endangers the patients’ life. The staff must display name tags with a color photo for easy identification. The members of staff should not disclose the patient’s confidential information. The patient has the right to information, and the care giver should give it. All drugs should be well labeled and appropriately preserved. The hospital should develop disaster management programs. The hospital must create a friendly environment to the patient that is pollution free (Brennan, 1991). The hospital should not discriminate the patient against sexual orientation or gender. The commission requires accredited hospitals to give patients a chance to file a complaint in regards to the treatment administered in the hospital. The commissions’ accreditation has been of immense advantage to health bodies and to the general public. It advocates for improved patient care and enhances safety. The awards show the organizations’ commitment to safety and quality medicare. It has provided a competitive advantage to the awarded hospitals boosting

Major essay Term Paper Example | Topics and Well Written Essays - 1250 words

Major essay - Term Paper Example He is essentially good, nut he, or his ancestors, have broken a moral law – a law of the gods or the state. Shakespeare’s versatility is expressed through his great works which both involved tragedies and comedies. These included his finest comedies such as Much Ado about Nothing, Twelfth Night and As You like It; his great Roman historical plays such as Julius Caesar and Anthony and Cleopatra; and the tragedies Hamlet, Macbeth and Othello. In his tragedies, specifically Othello, end in the protagonist being overcome by forces which he opposed or tried to oppose. The protagonist or the tragic hero is a member of the royalty, or occupies a noble position, who has admirable personal qualities. The tragic hero is essentially good, but he, or his ancestors, has broken a moral law – a law of the gods or the state. In this Shakespeare play, we see the tragic hero struggling to avoid the consequences of transgression, but readers will know that his eventual defeat is inevitable, that he cannot avoid the punishment that will come as a consequence of what he has done. The tragic hero has a fatal defect, a â€Å"tragic flaw† which also leads to his downfall. Shakespeare’s Macbeth is excessively ambitious. The â€Å"flaw† in his character impels the tragic hero into actions which bring about his destruction. Although tragedy leaves readers with a sense of loss because the hero in Shakespeare’s plays have shown the readers how noble and good they are and yet have been destroyed or defeated, readers feel a certain kind of satisfaction because they have demonstrated the value of human nature and have shown readers how noble and great a man can be. Readers feel proud of such a man as the tragic hero, readers also feel humbled by the thought that they may not be able to be as heroic as the he was. Despite commercial consideration and censorship, the achievements of early

Hinduism Paper Essay Example for Free

Hinduism Paper Essay Hinduism is a unique religion. Except for Hinduism, the world’s most popular religions share the quality of having a single founder. Christianity is based on the teachings of Jesus Christ, Islam on those of Mohammed, Judaism on those of Abraham, and Buddhism on those of Gautam Buddha. According to Adherents.com (2007), Hinduism is the fifth-ranked most popular organized religion in the world; however, unlike the top four religions, Hinduism lacks a unifying belief system. One may wonder how the religion sustains itself when it is so different from the other major religions. All forms of Hinduism are based on four central themes, and the cultural and societal influences of these themes have made Hinduism vital to the region where it originated. According to Das (2009), â€Å"Hinduism is a conglomerate of diverse beliefs and traditions†. True Hindus live their lives with devotion to ethics and duties, known as Dharma. Dharma is important because along with Karma (the effects actions have on one’s life), these two forces influence the soul’s reincarnation, or Samsara. Hindus believe that after many lives of good Karma, the soul reaches the end of the Samsara process, called Moksha. Upon achieving Moksha, the soul gains â€Å"liberation from the limitations of space, time, and matter through realization of the immortal Absolute† (Fisher, 2005, p. 75). To ensure this upward movement of the soul, Hindus typically strive to observe tenets of non-violence, celibacy, truth, and cleanliness, among other ethical principles (Das, 2009). Hinduism is practiced largely in the impoverished areas of India. What makes these areas impoverished? According to IndianChild.com, â€Å"The poor spend about 80 percent of their income on food while the rest of the population spends more than 60 percent†. One way in which the practice of Hinduism benefits people of this area is the belief that cows are sacred. Rather than using the cow for its meat, Hindus benefit more by using the cows for dairy and working the farmlands (Prakasa, 2008). Maintaining a nonviolent lifestyle has also kept warring to a minimum, and as a side effect few cows have perished as a result of war. Sociologists using the social-conflict approach to their studies would find the Hinduism regions a gold mine of information. Most Hindu societies are organized into what is known as a caste system. In a caste system, individuals are born into a certain tier of social privilege and typically remain there throughout their lives. The highest tier, known as Brahmins, was the priestly caste. Brahmins served to bridge the gap between men and gods, acting as temple priests and invoking gods on behalf of others. Besides the two castes just below Brahmins, they were the only ones permitted to study the Vedas, the ancient Hindu holy texts (V, 2008). Kshatriyas are those who make up the second highest caste in the Hindu caste system. This caste is known as the warrior class and the caste of kings. A king’s social duties included protecting his kingdom and its people, showering the Brahmins with luxurious gifts, and administering justice in a fair manner. Hindu kings were thought to be imbued with the essence of the gods, and as such were never to be despised. Never was a king’s authority to be questioned unless the king was not fulfilling his responsibilities to the Brahmins. The Vaishyas and the Shudras make up the next two classes. Vaishyas were expected to â€Å"tend cattle, offer sacrifices, study the Vedas, trade, lend money and cultivate the land.† While they were allowed to participate in many religious rituals, they could not marry the women of a higher class. The Shudras relate most equally to the middle class of United States society. As the working caste, their only duties were to serve the higher three classes. They could observe some of the religious rituals, but in most cases were not required to do so. Already not allowed to study the Vedic texts, they were also not allowed to hear the sacred chants or eat food in the company of those from a higher caste. Four castes are typically recognized, but many Hindu cultures observe a fifth, lowest class. The Chandalas were known as the â€Å"impure ones.† Chandalas were not allowed to walk in the same streets as men from higher castes, nor were they even allowed to enter the city during daylight hours. The sight of a Chandala was seen as a bad omen, and even their shadows were considered impure. Forced to live on the outskirts of society, Chandalas typically made their livings as graveyard caretakers, hunters, and professionals adept at cleaning human waste. Being a very different religion from the other major religions, Hinduism has had a unique effect on the regions where it developed. Though one common belief system cannot be found, the tenets on which the religion is based have served to promote a very organized civilization. Whether or not that organization has been more beneficial than what a different organization would have been has been probably been hotly debated, but one undeniable fact remains: if the caste system was not a viable form of social construction, it would not have survived for so long.   Perhaps much of the world can learn about the benefits of religious devotion and ethical lifestyle through study of Hinduism.

Death as a Major Player in William Shakespeares Romeo and Juliet :: William Shakespeare Romeo and Juliet

Death as a Major Player Death plays a key role in Romeo and Juliet. During the story, six deaths occur that fashion Shakespeare’s publication into the calamity that’s known around the world. Each death pushes the story forward continuously, leading to the finale where the two lovers die due to love and hate from both feuding families. Mercutio, the joker and comic relief of the play, dies first and foremost. Tybalt spies Romeo at Lord Capulet’s extravaganza and vows to continue his fighting match by saying: â€Å"I will withdraw; but this intrusion shall, Now seeming sweet, convert to bitt’rest gall† (I, V, 93-95) Determined to duel with Romeo, in Act Three, Scene 1, he challenges the Montague but Romeo declines fighting with his brother-in-law, saying: â€Å"I do protest I never injured thee, But love thee better than thou canst devise† (III, 1,67-68), His statement means he doesn’t want to cause Tybalt any harm but would rather leave the scene. Mercutio steps in for Romeo, Romeo comes between them, and Tybalt’s sword stabs Mercutio when Romeo was holding Mercutio back. As Mercutio lays wounded and waiting for a surgeon, he blames Romeo for his injury saying, â€Å"Why the devil came you between us? I was hurt under your arm.† (III, I, 103-105) Soon following, Romeo learns that Mercutio is dead by Benvolio who says: â€Å"O Romeo, Romeo, brave Mercutio is dead! That gallant spirit haths aspired the clouds, Which too untimely here did scorn the earth.† (III, I, 118 – 120) Romeo, enraged at the killing of one of his dearest friends, challenges Tybalt to a fight for revenge, saying: â€Å"Now Tybalt, take the ‘villain’ back again That late thou gavest me; for Mercutio’s soul Is but a little way above our heads, Staying for thine to keep him company. Either thou or I, or both, must go with him.† (III, I, 127 – 131) Tybalt takes up the challenge and the Capulet falls to the ground, dead by Romeo’s sword. Benvolio tells everyone including the Prince what has happened later saying: â€Å"There lies the man, (Tybalt) slain by young Romeo, That slew thy kinsman, brave Mercutio.† (III, I, 146 – 147)   Ã‚  Ã‚  Ã‚  Ã‚  With Romeo banished and Juliet acting as if she was dead in the Capulet family tomb, Paris comes to her grave to mourn the loss of his fiancee. On the path of the family tomb, he spots a torch and puts his own out to listen the stranger, saying:

Marketing strategy Essay

Nike Inc. founded in 1964 by Bill Bowerman and Philip Knight is global leader in sportswear and footwear industry. With Nike occupying around 45% of global market share in footwear and apparels and moving further ahead, much of the organisational success can be credited to its marketing strategy that have helped the organisation achieve revenue worth billions every fiscal year ($18 billion being in 2008). Nike Inc. UK has a major market in the UK for fitness trainers and shoes provided for health and fitness purpose benefits to the consumers. Nike understands the importance of market analysis and marketing strategy based upon those analytical processes. Considerable amount of research and analysis have been carried on in understanding consumer needs, UK’s environment and potential opportunities. This report consists of situational analysis SWOT of Nike in UK and also presents situational analysis suggestion of ways in which competitive edge can be gained against its rivals with segmentation, targeting and positioning of the products. The importance of marketing objectives has also been highlighted in the report and thus provides Nike with a glimpse of marketing environment in UK and the expectations with role of marketing mix (4P’s). Introduction Nike has predominantly been successful in shoe manufacturing and distribution among the shoe manufacturers with its superior quality, high tech, ultramodern shoes that meet on going demand of the market and its trends. From professional athletics to most common need for fitness trainers, Nike has got fitness shoes and trainers in all shape, sizes and colours. Some of the most famous Nike trainers and fitness shoes are Nike + (spelled as plus), Air Jordan, Nike Shox, Nike Lunar glide, Nike Air Zoom, Nike 360 and many more. Nike is the sole distributor of Nike trade mark represented on each of these and many of its fitness trainers sold globally. High quality material, design and cut and technological enhancement of the shoes as per requirement of various activities thus make Nike the best choice for fitness trainers and shoes. Marketing Analysis and strategic evaluation of a company is an important component of any organisational success. Without well-structured marketing strategies and road maps to planning and achieving them, no organisation can be at the point where they want to be. Nike in UK covers a fair amount of market share and revenue for the organisation. The huge market diversity, brand awareness in market and consumer base loyal to high quality products therefore help to its cause. On the other hand, UK market is generally health conscious and trendy. Trainers and fitness shoes are therefore in much demand over last few years within the country itself. Marketing Audit (Nike Inc. UK) Nike Inc. UK follows management strategies that combine with six of the most important external factors that can have an impact on the organisation. PESTLE is a situational analysis tool that can be used by firms to determine their position against possible external influences such as politics, economy, society, technology, environment and law. Nike and its positional stand against background of UK market can therefore be analysed in the following way: Political Factors Nike Inc. has a considerably stable political environment and an economy welfare provided by the state. Considerable amount of legal requirements were accomplished by Nike during its entry in the UK as an organisation completing all political alignments. Considerable amount of fitness shoes and trainers are imported in UK which is sold all over. However, Nike might have to face challenges if government drafts policy or quotas on Nike shoes that can be imported from its production sites such as Asia-Pacific. Economic Factors UK economy has been unstable in recent years. The double dip recession few years back, inflation rate fluctuating abnormally, growing living costs, income tax rate increments and other economic factors directly or indirectly affected Nike’s performance in the UK with comparatively weak sales figure. Economic balance, employment rate and PDI all must be stable and firm enough in the economy to help a business sustain. Nike therefore needs strategic move that can guarantee its sustainability in such circumstances. Social Factors UK market comprises of people from multiple culture, religion and ethnic backgrounds. Therefore, Nike needs to understand the social system and practice of all these people whenever approaching them. Sales and marketing of the fitness shoes should be therefore based upon social acceptance of methods, people’s lifestyle and their way of thinking. For instance, consumers in UK who purchase fitness trainers are pretty health conscious and the numbers are growing as well. Hence, Nike needs to provide more health benefitting shoes and apparel. Similarly, social responsibility image of Nike has to be significantly boosted with accusations of running sweatshops in Nike factories in Asia which it has tried to improve with facilities, factory improvements and commitment towards further improvement. Technological Factors Technological factors are an important aspect that needs to be considered by Nike Inc. UK . Technological advancements in fitness shoes need to be updated and research and development of such apparels have to be advanced. With fitness shoes that are designed such for injury prevention, sole strengthening, speed sports, less sweating and many other features the advancement has been unimaginable. UK customers are updated and spend good time researching on features and quality of the product they want. Nike therefore has to be technologically capable of providing customer satisfaction. Environmental Factors Nike needs total understanding of UK market as consumers are concerned about how products they purchase can make an impact upon environment. Production materials, process and sites can be harmful to environment in many ways. This can be a grave concern for environmental activists and hence persuade consumer thoughts. Nike has to be able to inform the consumers in UK with their continuous efforts in making Nike shoe production environment friendly and use of raw materials and the production process least harmful to nature. Legal factors Nike has to oblige with all the legal regulations and in relevance with companies operating in the UK. They must consider their business privileges as well as legal responsibility in concern with marketing, promotion and sales in the Kingdom. Some of the legal acts that they need to consider are regarding press, trade acts, acts on sales and supply of goods, adverts and campaigning, television adverts, environmental acts and so on. Without its compliance of local laws and acts Nike would suffer a huge blow in gaining consumer trust as they cannot operate with efficiency. SWOT ANALYSIS FOR NIKE FITNESS SHOES Strength: Nike is a global leader in shoe manufacturing and has been in market for very long time. There is a considerable amount of customer trust and loyalty based upon the very fact that Nike has been able to provide highest quality fitness shoes with modern techniques and design over years. The research and development investment in Nike is huge. The very reason has pioneered Nike in producing ultra-modern technology in fitness shoes. Shoes with air compressed soles for low pressure on soles, ankle protecting designs, speed boosting trainers etc. have all been Nike’s brilliant ideas in meeting with modern demands of consumers. Beside innovations, Nike also provides consumers with choice of designing their own shoes in the UK. Nike has a global presence and their revenues are worth billions . Distribution channels for Nike are well established and it has diverse range of products to cater the consumers with. Weakness: Nike Inc. UK has had to compete fiercely against several of its competitors in recent years with economic downfall regarding price of the product. Several of Nike’s fitness trainers are comparatively expensive than other brands. With buyers focusing their mind on cost efficient purchase, Nike prices are a thought for many. On the other hand, Nike’s sweatshop factories in Asia which are not owned by Nike themselves but subcontracted had tarnished Nike image among many people. Nike has considerably put much effort in improving the working condition and lives of its workers thereby. Opportunity: UK market has lots of potential opportunities for the Nike. With numerous amounts of health conscious people and growing sport enthusiastic generation of youngsters, Nike has the opportunity to grab market by launching shoes and trainers as per the consumer needs. Use of internet is wide and common in the UK and e-commerce has been developing in a tremendous pace. Nike can use this opportunity to promote, inform and cater its consumers with its fitness trainers. Threats: Nike has been competing fiercely with rival companies such as Adidas, Puma, Asics, Umbro and others for fitness shoe production and distribution in UK market. Besides, challenges from competitors, forged Nike footwear relatively cheap and of low quality are circulated by counterfeiters in market which has hampered Nikes reputation and brand. On the other hand growing economic uncertainty, government cuts and rising inflation have been challenging Nike sales. COMPETITIVE ADVANTAGE Competitive advantage can be defined as strategic advantage a company holds against the competitors in the industry. It can be marked as the positional state of company when it is able to create a benchmark in terms of profit in the industry. Nike has the competitive advantage over its rivals through wider market coverage, higher gross revenue and customer loyalty as well. Nike fitness trainers with their high quality design and attributes have been able to outperform other shoe makers. Nike therefore wants to hold this competitive advantage over its rival sustainably. Competitive advantage can be achieved either by, Cost advantage techniques when production is made in massive quantity and products sold in relatively cheaper price or differentiation techniques of producing unique featured products against competitors and providing relative value to the good priced. In 2003, Svend Hollenson provided seven key factors that provide organisations with competitive advantage. Nike with all these consideration and seven key factors can boost its performance therefore in market. The seven factors are: Economy of scale: Economies of scale refers to the term when production cost of a company is relatively lower than its sales revenue and earnings made are from massive sales. These companies produce goods on regular basis and avoid shortage in the market. Economy of scope: Economies of scope relates to the idea that cost of production can be further reduced by other organisational means such as joint administrative firms for different products, similar storage for different goods and cost effective methodologies used in production to distribution. Strategic thinking: The core competence of any business to succeed in modern business world is strategic thinking. With enormous amount of competition and impediments that can affect the business, Nike should be able to analyse its internal and external environment, assess operational lapses so as they can provide effective strategy to eradicate arrears and achieve their objectives. Use of local market: Global companies such as Nike have ample opportunity to provide their range of products to local market in the UK. With well informed and health conscious consumers growing on daily basis, Nike can exploit the opportunity to provide its trainers in all parts of the country. Nike’s product range and standards are well accepted and with more quality products coming in it can boost with learning of local market and advantages it can take from. Ability to provide global services: Nike has been able to provide its product and service throughout the globe. With communication, transportation and various technological developments that have made international trade reliable, company such as Nike have been able to market and cater their business worldwide. Use if information technology in global service is an essential tool which has been used by Nike to deliver its goods and services. Competitive advantage (Company specific): Every organisation should have a distinct and unique feature which provides a competitive edge over its rival companies. Nike has been providing high quality footwear from their founding days. Superior technology, design and features of Nike footwear are second to none. This very reason has made Nike achieve higher market share globally than its competitors by building excellent customer relationship. Human resource (competitive advantage): Nike and its success can be credited on high level to the employees of Nike who with their commitment, skills and attitude have made tremendous development and market coverage for them. Human workforce is an essential element of any business where firm should be able to provide the employees with business specific skills. This helps organisation achieve most out of the available workforce. SEGMENTATION, TARGETING AND POSITIONING (STP) The marketing strategy of a company starts from mission and vision statement to selection of market and then positioning of the plans and objectives of the product in the market. Philip Kotler (1994) provided segmentation, targeting and positioning as the essence of strategic management for any organisation. Here, in terms of Nike Inc. UK, we can suggest following steps to be followed for strategic move: Segmentation: Research on existing market, types of customers and distribution of similar market should be carried out. Targeting: A target market (generally mass and more productive) which has to be served has to be analysed. Positioning: The plans are carried out to be performed in the target market and all the activities positioned. Nike Inc. UK should be able to research and develop the segments within UK market where consumers with similar characteristics can be served. The three approaches of market segmentation such as differentiated, undifferentiated and concentrated can be used to determine segments and plan accordingly by Nike. Nike can distinguish its market with several features and variables which determine the general concept about products that Nike offer, fitness shoes in this case. Socio-demographic variables such as age, gender, occupation, income and family etc. can be considered. It may also be based on geographic information such as area, area density, household and neighbourhood, market size and more. Behavioural data can be assessed to determine customer loyalty, buying trends, user choice and others. Psychographic studies would help Nike understand consumer lifestyle, fashion choices and many more. Nike and its segment targeting approach in the UK Socio demography: Nike Inc. UK provides fitness shoe and trainers in wide range and designs to offer different kind of customers. Trainers and shoes come in all shape, size, specification and quality. Trainers in multiple ranges for men, women and kids are available in the UK market. Sizes are marked effectively for fit in purpose and available readily in all the sales stores. Fitness trainers for men range from ? 38 least for Nike Zoom to ? 120 highest for Nike Trainer 1. Women have wide range of choice as well from Nike Air Cardio designs costing mere ? 28 to ? 140 for Nike Air Max+ 2011 id. Kid products range from ? 18 to ? 100. Geography: Nike has made its presence felt in all the major towns and cities in the UK. The points those are most likely to be consumer targeted have been covered as market by Nike. However, reaching the country sides would be a challenge and point of thought if Nike wants to expand its business all over the nation. Nike provides point of sale services in London, Birmingham city, Glasgow, Manchester city, Edinburgh and many other cities. However, internet usage is the only medium for other geographic parts to purchase Nike trainers. Customer Behaviour: It can be important for Nike to realise the importance of customer behaviour in UK. To learn more about consumer preferences and expectation, it is important to communicate with them and share their experiences. Customer loyalty can be earned by providing customers with benefits and services such as after sales, exchange facilities, warranty and making them feel cared for. Nike has to develop such credentials to learn more about customer status and capacity. Consumer psychograph: Nike has so far been successful in providing trainers and fitness shoes to varying demands of consumers that are available in the UK. Prices of the trainers range from ? 28 to ? 140 which shows that Nike has its focus on all sets of customer status. Some exclusive products are also sold in the market that focuses on trendy, fashionable and youthful nature of trainers and fitness shoes for the consumers. POSITIONING OF MARKET Nike Inc. has been very successful in positioning itself as a global leader in athletic footwear market. Even in UK, Nike has been really successful in covering huge market, enormous amount of consumer trust and therefore considerable amount of revenue for the company itself. Technological advancement, high quality materials, innovation and design in Nike footwear are what even the competitors try to imitate. Even though several European brands provide Nike with stiff competition in the UK, Nike has been efficacious in fending off challenges and come up with even better trainers and footwear as per the demand of demanding health conscious population. With a very competitive pricing strategy that is in concern with market expectations, Nike provides footwear of different sizes, design and price for different market segments. Nike has invested considerable amount of time and money on research of UK market since years which has made it one of the most trusted and loved brand in the UK. Such strong position and market share therefore is a positive sign for Nike in days to come. NIKE AND ITS MARKETING OBJECTIVES AND GOALS IN THE UK Nike has been established as a reputed business enterprise in the UK for years now. Their capability and product effectiveness are reflected in choice of people in using Nike fitness trainers before any available option. SMART based goals and objectives which relate to features of objective setting such as specification, measurement, attainment, realisation and time are necessary for Nike to implement in their strategies. Here, we analyse how Nike’s objectives can be related to the SMART approach. SPECIFIC: Nike is the leading women fitness provider in UK with revenue grossing worth 200 million dollars in 2010. Nike Inc. wants to double the gross amount by the fiscal year of 2014. MEASURABLE: Nike targets revenue of $27 billion by the end of 2015 as well as cumulative cash flow increment to $12 billion. ACHIEVABLE: Nike wants to provide UK consumers with 100% cotton used fitness trainers based upon consumer survey in coming years. Nike Inc. has plans to endorse its own athletics footwear during the 2012 summer Olympics in London by sponsoring all the American athletes participating in the games. REALISTIC: Nike Inc. UK wants to increase its market coverage in the UK which is 18% now to 25% within 2013 as Nike footwear have had tremendously appreciated response and promotional endorsements are to be boosted during Olympic games. TIME BOUND: All afore mentioned plans and objectives of Nike Inc. UK are to be completed in certain time allocated for each objective completion. MARKETING STRATEGIES AND PROGRAMS OF NIKE INC. UK Nike Inc. UK would have to define its objectives and the process of determining the achievement of those goals. Out of various strategic plans available, Nike Inc. UK can use growth strategies using both product and market. Figure source: http://highn. me/ansoffs-matrix-planning-for-growth/ Nike Inc. UK can develop its strategies by using various methods of strategic moves such as Market Penetration: by providing competitive prices against others, promotional campaigns, enhancing customer support and care etc. Market Development: by getting into newer geographic area, building newer distribution channels, creating new product dimension, creating new market segment etc. Product Development: by producing exclusive products, creating a new trend, using technological advancements in product, diversifying product ranges etc. Diversification: by producing new merchandises than usual for instance sweat free socks for Nike trainers, or other products to match Nike footwear and apparels such as caps, jogging scarfs etc. THE MARKETING MIX (4P’S) FOR NIKE INC. UK Nike Inc. UK and their marketing strategies may be subject to changes from external forces of environment such as politics, economy, society, technology, environment and law. The company however has no control on these factors and have to make adjustments on several occasions. The 4 p’s are variables that the organisation can control within its own marketing strategy and is generally known as 4 p’s of marketing mix. Here, we analyse Nike Inc. and its marketing mix. Product: Nike should be able to provide product variety to the consumers in UK. With people interested in different sports, Nike can make an impact on market here. The quality and features of the new trainers have to be of highest quality, design and durability. Latest trends and technology used in performance enhancement, accident prevention and safety of athletes should be made available in Nike trainers. Sizes and shapes have to come out in all different ways and the products need to be attractively packaged as well. Price: Nike needs to focus on all kinds of customer and research on the customer behaviour or purchasing pattern in the UK. Though Nike already provides trainers from as cheap as ? 28 to ? 140 and more, the prices need to be justified. List of the prices and their features marked with products can be helpful. Price discounts on times can be helpful for boosting business. Place: Nike should focus on locations where footwear can be retailed, distributed or sold more efficiently. Study of market is necessary to determine where Nike can make best out of its sales. Placement in this case may be stores around sport clubs, distribution to other sellers and others. Information technology has covered almost the whole part of UK which can be utilised by Nike to exploit the market and attract the customers. Promotion: Nike Inc. has used several of global athletes as brand ambassadors for the company. Their very link with the company and attachment has provided lime light to the Nike trainers as well. The company can advertise its trainers through media; create sales promotion from time to time and even sponsor future sport events to promote their products as well. Conclusion/Recommendation: Marketing Strategy is an important aspect in achieving the organisational goals and objectives. Only with considerable investment in analysing Nike Inc. ’s strength, weakness, opportunity and threats can the organisation implement marketing strategies. Nike enjoys good market presence and customer loyalty in the kingdom and thus can improve further. From the report, we can recommend some of the following aspects for Nike; The emerging youth culture and trend is an opportunity for Nike to market its products. More technological use in trainers, design can be improved so as to promote fitness trainers. Health benefits associated with fitness Nike trainers should be made aware to the consumers. Use of information technology can be great way to market coverage for Nike trainers and their distribution.

Obedience vs Responsibility Essay

Obedience and Responsibility In Stanley Milgram’s, â€Å"The Perils of Obedience†, Milgram states â€Å"The essence of obedience is that a person comes to view himself as the instrument for carrying out another person’s wishes, and he therefore no longer regards himself as responsible for his actions. † (Milgram 6) Through his experiments he shows how we obey commands against our better judgment. It my belief that we are generally obedient as long as someone else assumes responsibility for the outcome. Therefore, this poses the question; would we be fully obedient if we were held responsible for the outcome? Milgram’s experiment consists of three roles: the experimenter, the teacher, and the learner. The learner, who is actually an actor, is strapped to an electrocution device is tested on his ability to remember a word of a pair when he hears the first one again. The teacher, the actual test subject, asks the questions and administers a shock ranging from fifteen volts to four hundred fifty volts for incorrect answers. The experimenter is simply there to guide the teacher and record the findings. The experiment begins by the teacher asking the learner questions. When the learner answers incorrectly, the teacher must correct him and administer a shock starting at the lowest voltage. As the experiment continues the voltages increase and so does the reaction from the learner. What begins as minor discomfort on the learner quickly turns into screams of pain and pleas to be released. The experimenter’s job is to record the reactions of the teacher based on learner’s reactions and how long the teacher will continue to go on with the experiment. The results of the first experiment conducted on a group of Yale undergraduates, showed that about sixty percent of them were fully obedient, even to the maximum voltage. (Milgram 2) A colleague of Milgram’s dismissed the findings stating, â€Å"Yale undergraduates are a highly aggressive bunch who steps on each other’s neck on the slightest provocation. † (Milgram 2) He believed that when the experiment was carried out on â€Å"ordinary† people the results would be much different. The second experiment was conducted on professionals, white-collar workers, unemployed persons, and industrial workers. The results were very much the same as those of the Yale students. One specific experiment involving Fred Prozi, a good natured unemployed fifty year old, shows that once responsibility is placed on someone else we are content with following demands that are given. At one point in the experiment Prozi turns to the experimenter and says, â€Å"You accept all responsibility? (Milgram 4) Once the experimenter agrees Prozi continues and inflicts a 450 volt shock numerous times despite hearing the learners scream of agony and pleas to be released. This shows that once we detach ourselves from the responsibility of the outcome, we will comply with the demands given even if the effects of the demands are harmful, destructive and blatantly clear. In a variation of the experiment, the teacher was not required to pull the lever that shocked the learner; rather they just had to administer the word pair test. This removed even more of the responsibility of the teacher, since they were not actually inflicting pain on the victim. The result of the result of this experiment showed that 37 out of 40 adults continued to the highest level on the shock generator. (Milgram 7) We see this type of behavior in everyday society. People are willing to carry out the demands of others if they feel the demands are not neccassarily their views or actions. An example of this could be someone dismissing someone from a job because their senior boss ordered them to. They may not feel the same way about the employee or the descision to fire them, but they remove any emotional responsibility because they were just following orders. An even better example of this would be that of war in modern society. Since soldiers are given orders to kill by their superiors, they can remove any emotional responsibility because they were simply following orders. Likewise, the person odering the soldier to kill someone removes the responsibility on the superior because they are actually committing the act of murder. Also, many Americans can justify was because we as individuals aren’t actually fighting the war and do not see the effects of the war daily. In conclusion, it is my belief that if we were held personally responsible for the demands ordered by another most people would not comply with those demands. It is easy to put our conscience at ease when we are not responsible for the actions ordered by another, it is not as easy if we were to be held responsible. I believe that Milgram’s article proves this to be true, not just in the experiments he conducted in the article but in modern society as well.

the battle of the buldge essays

the battle of the buldge essays The Battle of The Bulge in 1945 was crucial for the Allies to defeat Germany. The Allies have been on the offensive for so long This seemed like an easy victory. Since Germany had just got back from an invasion of Russia they lacked soldiers, guns and ammunition. In fact, many were already asking the questions of when and where the assault on the Rhine should be launched. Hitler, utilizing his talent of strategic vision, noticed a hole in the Allies defenses. He saw the Ardennes Forest of Belgium was lightly defended. The Ardennes Forest had traditionally been thought of as impassible to tanks and there fore not an option for either side. The Allies left only four divisions to defend a front of over eighty miles. Because the Germans had now been pushed back almost to Germany, and in some places were already fighting on German soil, the Allies lost the important intelligence on troop movements provided by French and Belgium residents. As a result Germany was able to do major troop movements and buildups right behind the front lines. Hitler secretly assembled the twenty-one divisions that would later take place in The Battle of The Bulge with out the Allies even knowing. Field-Marshal von Rundsted is generally credited with the plans for the offensive, however in actuality he was strongly opposed to the plan. It was Hitler and his immediate staff who secretly developed the plan, and turned down all requests for changes or revisions. In one of von Rundsted's request for revisions Hitler responded "The Plan itself is irrevocable"(World War II Trevor Hall and Gerald Hughes, Smithmark Publisher) The plan was actually brilliant in its simplicity, and if Germany had the fuel, men and supplies that Hitler's plan required, it could have succeeded giving Germany a major victory in the west. Fortunately for the Allies, Hitler's idea of the amount of fuel and number of men at his disposal was greatly exaggerated, and his plan did not take...

Biography of Mother Teresa, The Saint of the Gutters

Biography of Mother Teresa, 'The Saint of the Gutters' Mother Teresa (August 26, 1910–September 5, 1997) founded the Missionaries of Charity, a Catholic order of nuns dedicated to helping the poor. Begun in Calcutta, India, the Missionaries of Charity grew to help the poor, dying, orphans, lepers, and AIDS sufferers in more than 100 countries. Mother Teresas selfless effort to help those in need has caused many to regard her as a model humanitarian. She was canonized a saint in 2016. Fast Facts Known for: Founding the Missionaries of Charity, a Catholic order of nuns dedicated to helping the poorAlso known as: Agnes Gonxha Bojaxhiu (birth name), The Saint of the GuttersBorn: Aug. 26, 1910 in ÃÅ"skà ¼p,  Kosovo Vilayet,  Ottoman EmpireParents: Nikollà «Ã‚  and Dranafile BojaxhiuDied: September 5, 1997 in Calcutta, West Bengal, IndiaHonors: Canonized (pronounced a saint) in September 2016Notable quote: We know only too well that what we are doing is nothing more than a drop in the ocean. But if the drop were not there, the ocean would be missing something. Early Years Agnes Gonxha Bojaxhiu, known as Mother Teresa, was the third and final child born to her Albanian Catholic parents, Nikola and Dranafile Bojaxhiu, in the city of Skopje (a predominantly Muslim city in the Balkans). Nikola was a self-made, successful businessman and Dranafile stayed home to take care of the children. When Mother Teresa was about 8 years old, her father died unexpectedly. The Bojaxhiu family was devastated. After a period of intense grief, Dranafile, suddenly a single mother of three children, sold textiles and hand-made embroidery to bring in some income. The Call Both before Nikolas death and especially after it, the Bojaxhiu family held tightly to their religious beliefs. The family prayed daily and went on pilgrimages annually. When Mother Teresa was 12 years old, she began to feel called to serve God as a nun. Deciding to become a nun was a very difficult decision. Becoming a nun not only meant giving up the chance to marry and have children, but it also meant giving up all her worldly possessions and her family, perhaps forever. For five years, Mother Teresa thought hard about whether or not to become a nun. During this time, she sang in the church choir, helped her mother organize church events, and went on walks with her mother to hand out food and supplies to the poor. When Mother Teresa was 17, she decided to become a nun. Having read many articles about the work Catholic missionaries were doing in India, Mother Teresa was determined to go there. Mother Teresa applied to the Loreto order of nuns, based in Ireland but with missions in India. In September 1928, 18-year-old Mother Teresa said goodbye to her family to travel to Ireland and then on to India. She never saw her mother or sister again. Becoming a Nun It took more than two years to become a Loreto nun. After spending six weeks in Ireland learning the history of the Loreto order and to study English, Mother Teresa then traveled to India, where she arrived on Jan. 6, 1929. After two years as a novice, Mother Teresa took her first vows as a Loreto nun on May 24, 1931. As a new Loreto nun, Mother Teresa (known then only as Sister Teresa, a name she chose after St. Teresa of Lisieux) settled into the Loreto Entally convent in Kolkata (previously called Calcutta) and began teaching history and geography at the convent schools. Usually, Loreto nuns were not allowed to leave the convent; however, in 1935, 25-year-old Mother Teresa was given a special exemption to teach at a school outside of the convent, St. Teresas. After two years at St. Teresas, Mother Teresa took her final vows on May 24, 1937, and officially became Mother Teresa. Almost immediately after taking her final vows, Mother Teresa became the principal of St. Marys, one of the convent schools, and was once again restricted to staying within the convents walls. A Call Within a Call For nine years, Mother Teresa continued as the principal of St. Marys. Then on Sept. 10, 1946, a day now annually celebrated as Inspiration Day, Mother Teresa received what she described as a call within a call. She had been traveling on a train to Darjeeling when she received an inspiration, a message that told her to leave the convent and help the poor by living among them. For two years, Mother Teresa patiently petitioned her superiors for permission to leave the convent to follow her call. It was a long and frustrating process. To her superiors, it seemed dangerous and futile to send a single woman out into the slums of Kolkata. However, in the end, Mother Teresa was granted permission to leave the convent for one year to help the poorest of the poor. In preparation for leaving the convent, Mother Teresa purchased three cheap, white, cotton saris, each one lined with three blue stripes along its edge. (This later became the uniform for the nuns at Mother Teresas Missionaries of Charity.) After 20 years with the Loreto order, Mother Teresa left the convent on Aug. 16, 1948. Rather than going directly to the slums, Mother Teresa first spent several weeks in Patna with the Medical Mission Sisters to obtain some basic medical knowledge. Having learned the basics, 38-year-old Mother Teresa felt ready to venture out into the slums of Calcutta, India in December 1948. Founding the Missionaries of Charity Mother Teresa started with what she knew. After walking around the slums for a while, she found some small children and began to teach them. She had no classroom, no desks, no chalkboard, and no paper, so she picked up a stick and began drawing letters in the dirt. Class had begun. Soon after, Mother Teresa found a small hut that she rented and turned it into a classroom. Mother Teresa also visited the childrens families and others in the area, offering a smile and limited medical help. As people began to hear about her work, they gave donations. In March 1949, Mother Teresa was joined by her first helper, a former pupil from Loreto. Soon she had 10 former pupils helping her. At the end of Mother Teresas provisionary year, she petitioned to form her order of nuns, the Missionaries of Charity. Her request was granted by Pope Pius XII; the Missionaries of Charity was established on Oct. 7, 1950. Helping the Sick, Dying, Orphaned, and Lepers There were millions of people in need in India. Droughts,  the caste system, Indias independence, and partition all contributed to the masses of people that lived on the streets. Indias government was trying, but they could not handle the overwhelming multitudes that needed help. While the hospitals were overflowing with patients that had a chance to survive, Mother Teresa opened a home for the dying, called Nirmal Hriday (Place of the Immaculate Heart), on Aug. 22, 1952. Each day, nuns would walk through the streets and bring people who were dying to Nirmal Hriday, located in a building donated by the city of Kolkata. The nuns would bathe and feed these people and then place them in a cot. They were given the opportunity to die with dignity, with the rituals of their faith. In 1955, the Missionaries of Charity opened their first childrens home (Shishu Bhavan), which cared for orphans. These children were housed and fed and given medical aid. When possible, the children were adopted out. Those not adopted were given an education, learned a trade skill, and found marriages. In Indias slums, huge numbers of people were infected with leprosy, a disease that can lead to major disfiguration. At the time, lepers (people infected with leprosy) were ostracized, often abandoned by their families. Because of the widespread fear of lepers, Mother Teresa struggled to find a way to help these neglected people. Mother Teresa eventually created a Leprosy Fund and a Leprosy Day to help educate the public about the disease and established a number of mobile leper clinics (the first opened in September 1957) to provide lepers with medicine and bandages near their homes. By the mid-1960s,  Mother Teresa  had established a leper colony called Shanti Nagar (The Place of Peace) where lepers could live and work. International Recognition Just before the Missionaries of Charity celebrated its 10th anniversary, they were given permission to establish houses outside of Calcutta, but still within India. Almost immediately, houses were established in Delhi, Ranchi, and Jhansi; more soon followed. For their 15th anniversary, the Missionaries of Charity was given permission to establish houses outside of India. The first house was established in Venezuela in 1965. Soon there were Missionaries of Charity houses all around the world. As Mother Teresas Missionaries of Charity expanded at an amazing rate, so did international recognition for her work. Although Mother Teresa was awarded numerous honors, including the Nobel Peace Prize in 1979, she never took personal credit for her accomplishments. She said it was Gods work and that she was just the tool used to facilitate it. Controversy With international recognition also came critique. Some people complained that the houses for the sick and dying were not sanitary, that those treating the sick were not properly trained in medicine, that Mother Teresa was more interested in helping the dying go to God than in potentially helping cure them. Others claimed that she helped people so that she could convert them to Christianity. Mother Teresa also caused much controversy when she openly spoke against abortion and birth control. Others critiqued her because they believed that with her new celebrity status, she could have worked to end the poverty rather than soften its symptoms. Later Years and Death Despite the controversy, Mother Teresa continued to be an advocate for those in need. In the 1980s, Mother Teresa, already in her 70s, opened Gift of Love homes in New York, San Francisco, Denver, and Addis Ababa, Ethiopia for AIDS sufferers. Throughout the 1980s and into the 1990s, Mother Teresas health deteriorated, but she still traveled the world, spreading her message. When Mother Teresa, age 87, died of heart failure on Sept. 5, 1997 (just five days after Princess Dianas death), the world mourned her passing. Hundreds of thousands of people lined the streets to see her body, while millions more watched her state funeral on television. After the funeral, Mother Teresas body was laid to rest at the Mother House of the Missionaries of Charity in Kolkata. When Mother Teresa passed away, she left behind more than 4,000 Missionary of Charity Sisters at 610 centers in 123 countries. Legacy: Becoming a Saint After Mother Teresas death, the Vatican began the lengthy process of canonization. After an Indian woman was cured of her tumor after praying to Mother Teresa, a miracle was declared, and the third of the four steps to sainthood was completed on Oct. 19, 2003, when the Pope approved Mother Teresas beatification, awarding Mother Teresa the title Blessed.​ The final stage required to become a saint involves a second miracle. On December 17, 2015, Pope Francis recognized the medically inexplicable waking (and healing) of an extremely ill Brazilian man from a coma on December 9, 2008, just minutes before he was to undergo emergency brain surgery as being caused by the intervention of Mother Teresa. Mother Teresa was canonized (pronounced a saint) on September 4, 2016. Sources Coppa, Frank J. â€Å"Pius XII.†Ã‚  Encyclopà ¦dia Britannica, Encyclopà ¦dia Britannica, Inc., 5 Oct. 2018.â€Å"The Nobel Peace Prize 1979.†Ã‚  Nobelprize.org.

PTSD Posttraumatic stress disorder Research Paper

PTSD Posttraumatic stress disorder - Research Paper Example The treatment through medicines is considered to be a one-way therapy, whereas there are certain medications that have showed a positive influence on the patient. Now, the question is why there isn’t a successful medication for the treatment of PTSD. PTSD is classified as a type of anxiety disorder, which is said to be manageable after taking anti-depressants and which is merely a way to manage symptoms. But yet, no proper drug therapy is found. The medications used in PTSD patients include Benzodiazepines, SSRIs, and atypical Anti-depressants. These drugs are mainly used to manage the symptoms, the symptoms include: Sleep disturbances, Emotional disturbances, Hyper-arousal, Numbness, Panic attacks. These drugs are given in combination to avoid the recurrences, and to improve sleeping patterns of the patient. These signs and symptoms are not persistent. It is normal to have signs and symptoms after a traumatic event. Researchers have proved that the patients with lesser intellectual abilities are more likely to suffer from it and are usually victims of severe cases of PTSD. Most survivors or sufferers are not always the victims. It is said that the time is the most effective medicine in the treatment (Bonnano, 2004). In the case of distinct minorities, the substance abuse, depression, anxiety emerges. (Kessler, Peterson, Lucia, 1999). Most epidemiological studies suggest that the traumas like wars, killings, kidnappings are actually happening in the developed countries. With increasing disaster rates, the patients are increasing drastically and are more difficult to manage. As the medical science is going through a vast development, a number of assessment tests have come into existence, which plays a crucial part in the diagnosis at the right time and then management therapy. Psychotherapy is slow and is also not a successful therapy, but if it goes along with the medication, the success rate is higher. Psychotherapy

Week 6 learning activity Assignment Example | Topics and Well Written Essays - 500 words

Week 6 learning activity - Assignment Example Members of the organization should also participate in the determination of suitable corrective measures. Conversely, while using strategy evaluation there are variety of drawbacks in terms of consistency, consonance, feasibility, and advantage that affect is implementation in any organization, thus leading to unfavourable consequence. One of the pitfalls that affect implementation of an organizational strategy is failure of the firm’s to focus. The organizational goal and objectives have to be consistent for the success of the strategy. When an organization fails to focus, its consistency in the market is also affected; thereby the organization ability to gain advantage fails (Outram, 2003). This pitfall leads to loss of profits thus, hampering implementation of the strategy. To correct this kind of drawback, the organization has to determine its objective and focus on it. To ensure that the organization maintains its focus, the management plays significant roles. As a result, the organization can maintain its consistency in provision or a product or service in which it specializes to produce or offer. The second drawback that hampers strategy implementation in an organization is the incapability to nurture belief in its strategy. An organization trying to implement strategy in its operation without passion as a driving factor, will lead to failure of in implementing the intended strategy. This will deny the organization an advantage of creating a superior strategy against its competitors thus fails to ensure profitability as well (Outram, 2003). To correct this, organization has to demonstrate confidence in its culture and belief through effective communication with the intention to win its customers’ confidence. Organization strategic evolution is likely to fail when the organization does not inculcate a sense of pace in its operations. Mainly, organization’s inability to inculcate a sense of pace will affect the