Guinness International Essay Example | Topics and Well Written Essays - 1000 words

Guinness International - Essay Example Alcohol is a dependence-producing drug that causes detrimental societal and physical effects. According to the World Health Organisation (WHO), it leads to diseases, early mortality, accidents, and violent crimes (Camerra-Rowe, 11-12, 17). No doubt, the technologies in the beer industry are the brewing facilities and the bottling and packaging technology. However, technology is not the critical success factor for brewing fine beer, more important are the brewer's marketing image and the recipe (Alan Moen). Beer brewing contributes to global warming by emitting carbon dioxide. The use and disposal of bottles and packaging also contribute to environmental pollution (Brewers Association of Japan). Hence, beer brewing is a cause of concern for much environmentalists (Camerra-Rowe, 8, 24). The beer industry operates within a tight legal environment. Numerous legislation exist in various nations to curb the advertising and excessive consumption of alcohol (Camerra-Rowe, 5, 14-15). Examples include control on drunk driving, operation hours of pubs, advertising, distribution, and even import controls, such as in Sweden (Camerra-Rowe, 13-15; Diageo, 9). Strong marketing and advertising (Asia Pacific Breweries Limited, 2). ... SWOT ANALYSIS Having analysed the external environment, let us perform an internal analysis of the strengths, weaknesses, opportunities, and threats specific to the company. Strengths Sales volume increases in Asia in recent years (Asia Pacific Breweries Limited, 2). Strong marketing and advertising (Asia Pacific Breweries Limited, 2). Its main forms of advertising are magazine, newspaper, point of sale, poster and billboard advertising, and radio, cinema, and television advertising where appropriate. It also uses consumer promotional programmes in the on trade, such as bars and restaurants (Diageo, 8). Strong in human resources. Guinness International Learning Centre was set up for the purpose of training and development (Diageo, 8; Guinness Storehouse). Besides, the building of a pool of talented human resources is its core strategic imperative (Diageo, 8). Hence, it provides a competitive compensation package (Diageo, 8). Established and strong in the Africa market (Diageo, 7). Its parent company, Diageo is "the world's leading premium drinks business with a collection of international brand" (Diageo, 1). Weaknesses Not the leader in market share in Asia (Asia Pacific Breweries Limited, 15). No emphasis on research and development (Diageo, 9) Opportunities Alcohol consumption in eastern Europe, Asia, Indochina (Vietnam and Cambodia), and America is rising (Asia Pacific Breweries Limited, 1; Camerra-Rowe, 8). Europe, with the highest per capita alcohol consumption in the world (Camerra-Rowe, 12), is a mature market. The market is fragmented due to differences in taste around the world, as well as national barriers to trade that stipulate the allowable ingredients, alcoholic content level, and size of containers of beer (Camerra-Rowe, 5). For example,

Reflective paper Essay Example | Topics and Well Written Essays - 500 words - 4

Reflective paper - Essay Example My view on organizational atmosphere of participation has also changed and I now see them as supportive and open to participate in community development. The concept of community has nurtured self determination and community mobilization in me. This has enabled me to gain influence and control and partners and a player in community action and decision making. By participating in community development, one can weigh on the costs involved and know if the activity is viable. With the knowledge of cost in mind, one can use it in the development of appropriate incentives. The community concept has sharpened my relation skills and I can now easily interact with members of the community which has made me have a broader knowledge of my environment. As a facilitator, I have been in a position to guide and model dialogue processes proving information when needed and intervene in case of breakdown in the process of communication. Besides, I have learnt not to be neutral and engage myself fully in processes of dialogue. Such facilitation catalyzes community participation and engagement (Butcher et.al, pp58) The community development and community practices have always been at the core of social work concept in towns. The reasons why community in social work is important are: community work aims at uniting people who were previously not organized into coalitions and effective groups that work as a group with an aim of pursuing a common social agenda, secondly, community work aims at strengthening traditional neighborhood, kinship and friendship ties and developing new structures in the society which are important for the daily operation of a society and lastly, community based activities provides the best structure that is efficient and cost effective for the service of the poor (Butcher et al, 1994) Community is very crucial in social work because the community is their objective. Social work